Michael Carter, Digital Product Designer

Execution is the job. Everything else is theory.

An operations excellence hustler who works with 3PLs and supply chain operators navigating the messy middle of growth. Industrial engineer by training. Floor operator by instinct.


Founder & CEO | Leanafy & Kurieta

"This story didn't start in a boardroom.
It started where most operators start"

"This story didn't start in a boardroom.
It started where most operators start"

150 Copies Gone in 1.5 Days!

150 Copies Gone in 1.5 Days!

Author of

Author of

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

The Hidden Reasons Why
3PLs Stop Growing

The Hidden Reasons Why
3PLs Stop Growing

The Hidden Reasons Why 3PLs Stop Growing

Order yours now on

Order yours now on

Order yours now on

Execution
under
Pressure

Execution
under
Pressure

Execution under Pressure

Order yours now on

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Kind Words From Our Readers

Kind Words From Our Readers

Kind Words From Our Readers

“If anyone is stuck in the day-to-day chaos of running operations, this book will open your eyes. Loved reading it.”

Scott Willis

Director of Business Service, Indiana Secretary of State

“Loved the book! Oh wow does it resonate."

Stephen Siegel

President & COO, Freeway Logistics

“So far, I’ve read only three chapters of the book over a glass of wine, and I can already tell how engaging it is. It tells a simple yet powerful story that applies across different industries, not just 3PLs. In fact, I found myself reflecting on situations where I had fallen into some of the exact traps described, including one I’m currently dealing with. I truly believe I can resolve it now, having read this book. ”

Kelly

Warehouse Owner. California

“Just wow. As an industry leader in the 3PL space, this book opened my eyes. Execution Under Pressure doesn’t feel like a textbook. The operational insights are incredibly relevant, but what stood out most was the leadership perspective. It was a real eye-opener for me. One of the bestbooks I’ve read in a long time.”

Joseph Gilbert

Gilbert International

“Probably one of the most honest books I’ve read on execution. A lot of it felt very real and relatable.”

“Rounded out April by finishing Execution Under Pressure by Vikrant Neb. Really enjoyed Vikrant and the way he approached his book. Wrote very well, more like a conversation and very objective. Would definitely recommend!”

Daniel

Aaron Hatfield

Supply Chain Manager. Miami

Sales Director, Arvist

"Oh what a fine work by Vikrant! It felt very personal to me and made me pause multiple times while reading. Not because it’s complex, but because it felt so real and close to home. It quietly makes you reflect on how you’re actually working.”

“​​Your book slays my brother! There's a unique relationship between our two books. I am loving yours 100+ pages in. Improvement deferral is not a character flaw. It's a cognitive bias!”

Emily Reo

Mark Hiddleson

Entrepreneur, Wisconsin & Co.

Owner, Specialized Storage Solutions, Inc

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Site designed by Kurieta. | © 2026 Kurieta. All Rights Reserved.

Site designed by Kurieta.
© 2026 Kurieta. All Rights Reserved.