Episode 6

59 Mins

June 11, 2026

Execution at Scale

The PlanB Nobody Builds

The PlanB Nobody Builds

The PlanB Nobody Builds

Vikrant Neb

in conversation with

Lori Ann LaRocco

About the Episode

About the Episode

Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.

Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.

What you'll learn

What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments

What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments

What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments

Why “Plan B” can’t be a phone call placed the day the disruption hits

Why “Plan B” can’t be a phone call placed the day the disruption hits

How smaller operators can build leverage and optionality without enterprise-scale spend

How smaller operators can build leverage and optionality without enterprise-scale spend

The signals Lori watches at CNBC and FreightWaves — and what they tell you about the next 90 days on the water

The signals Lori watches at CNBC and FreightWaves — and what they tell you about the next 90 days on the water

A practical framework for backup carrier, forwarder, and port relationships that hold under pressure

A practical framework for backup carrier, forwarder, and port relationships that hold under pressure

GUEST SPEAKER

Lori Ann LaRocco

President of LaRocco Consulting and Former CNBC Global supply Chain reporter

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Transcript

Transcript

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© 2026 Kurieta. All Rights Reserved.