Get a free copy of our Book “Execution Under Pressure”. Fill out this form and get yours today!

Get a free copy of our Book “Execution Under Pressure”. Fill out this form and get yours today!

Get a free copy of our Book “Execution Under Pressure”. Fill out this form and get yours today!

Episode 6

59 Mins

June 11, 2026

Execution at Scale

The PlanB Nobody Builds

The PlanB Nobody Builds

Vikrant Neb

in conversation with

Lori Ann LaRocco

About the Episode

About the Episode

Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.

Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.

Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.

What you'll learn

  • What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments

  • Why “Plan B” can’t be a phone call placed the day the disruption hits

  • How smaller operators can build leverage and optionality without enterprise-scale spend

  • The signals Lori watches at CNBC and FreightWaves; and what they tell you about the next 90 days on the water

  • A practical framework for backup carrier, forwarder, and port relationships that hold under pressure

  • What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments

  • Why “Plan B” can’t be a phone call placed the day the disruption hits

  • How smaller operators can build leverage and optionality without enterprise-scale spend

  • The signals Lori watches at CNBC and FreightWaves; and what they tell you about the next 90 days on the water

  • A practical framework for backup carrier, forwarder, and port relationships that hold under pressure

  • What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments

  • Why “Plan B” can’t be a phone call placed the day the disruption hits

  • How smaller operators can build leverage and optionality without enterprise-scale spend

  • The signals Lori watches at CNBC and FreightWaves; and what they tell you about the next 90 days on the water

  • A practical framework for backup carrier, forwarder, and port relationships that hold under pressure

Lori Ann LaRocco

President of LaRocco Consulting and Former CNBC Global supply Chain reporter

President of LaRocco Consulting and Former CNBC Global supply Chain reporter

An award-winning journalist, bestselling author, and CNBC's Senior Editor of Guests, specializing in global trade and supply chain reporting.

An award-winning journalist, bestselling author, and CNBC's Senior Editor of Guests, specializing in global trade and supply chain reporting.

Transcript

Transcript

Transcript

Don't miss the next conversation.

Sign up for the upcoming episode of Execution at Scale.

Don't miss the next conversation.

Sign up for the upcoming episode of Execution at Scale.

Don't miss the next conversation.

Sign up for the upcoming episode of Execution at Scale.

Get In Touch

Get In Touch

Subscribe for

the latest insights

Subscribe and get access to the latest
updates from Vik!

Subscribe for

the latest insights

Subscribe and get access to the latest
updates from Vik!

Subscribe for insider

Subscribe and get access to the latest
updates from Vik!

Site designed by Kurieta. | © 2026 Kurieta. All Rights Reserved.

Site designed by Kurieta. | © 2026 Kurieta. All Rights Reserved.

Site designed by Kurieta.
© 2026 Kurieta. All Rights Reserved.