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Episode 6
59 Mins
June 11, 2026
Execution at Scale
The PlanB Nobody Builds
The PlanB Nobody Builds
Vikrant Neb
in conversation with
Lori Ann LaRocco

About the Episode
About the Episode
Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.
Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.
Canceled sailings. Slow steaming. Dropped ports. The ocean freight playbook has quietly rewritten itself, and most small and mid-sized operators are still running on the old one. In this episode of Execution at Scale, Vikrant sits down with Lori Ann LaRocco (CNBC’s Senior Editor of Guests and Global Supply Chain Reporter, FreightWaves maritime columnist, and author of six books including Trade War: Containers Don’t Lie and Dynasties of the Sea) for a no-fluff conversation on what’s actually breaking in sea freight, what the headlines miss, and why the operators who survive the next disruption are the ones who built their backup relationships before they needed them. If you move freight, plan freight, or pay for freight, this one’s for you.
What you'll learn
What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments
Why “Plan B” can’t be a phone call placed the day the disruption hits
How smaller operators can build leverage and optionality without enterprise-scale spend
The signals Lori watches at CNBC and FreightWaves; and what they tell you about the next 90 days on the water
A practical framework for backup carrier, forwarder, and port relationships that hold under pressure
What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments
Why “Plan B” can’t be a phone call placed the day the disruption hits
How smaller operators can build leverage and optionality without enterprise-scale spend
The signals Lori watches at CNBC and FreightWaves; and what they tell you about the next 90 days on the water
A practical framework for backup carrier, forwarder, and port relationships that hold under pressure
What blank sailings, slow steaming, and dropped ports really mean for your lead times, costs, and customer commitments
Why “Plan B” can’t be a phone call placed the day the disruption hits
How smaller operators can build leverage and optionality without enterprise-scale spend
The signals Lori watches at CNBC and FreightWaves; and what they tell you about the next 90 days on the water
A practical framework for backup carrier, forwarder, and port relationships that hold under pressure

Lori Ann LaRocco
President of LaRocco Consulting and Former CNBC Global supply Chain reporter
President of LaRocco Consulting and Former CNBC Global supply Chain reporter
An award-winning journalist, bestselling author, and CNBC's Senior Editor of Guests, specializing in global trade and supply chain reporting.
An award-winning journalist, bestselling author, and CNBC's Senior Editor of Guests, specializing in global trade and supply chain reporting.
Transcript
Transcript
Transcript
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